FOR SALE BY OWNER - KNOW THE NUMBERS

Going it on your own?

These tools
(available to you as a FOR SALE BY OWNER)
generated the following % of buyers
at PLAZA between 2002 and 2004

28% Friends

11% Sign/ Call/ Walk-in

3% Advertising Media

2% Internet

---------------

44% Total

These tools
(not available to you as a FOR SALE BY OWNER)
generated the majority of buyers at PLAZA
between 2002 and 2004

39% Past Clients

3% Referral/ RELO company

14% Past Client Referrals

----------

56% Total

Is saving a negotiable commission worth missing OVER HALF the qualified buyers??

Only drawing from half the qualified buyer pool means

1. You are likely to spend more time on the market because there will be fewer buyers looking at your house.

2. You are likely to net less for your home because
there will be less competition for it.

Consider tapping into the other half of the buyer pool.

Consider hiring Dave Gaffney.

"Dave listened". -- Somer Larson